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John A Douglas's avatar

Absolutely nailed it. Authors have to make themselves the face of their brand, give your readers a reason to like you and then they'll funnel to your book. You don't just want readers, you want FANS. Give me 10 passionate fans over 100 faceless accts following and adding nothing.

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David Badurina's avatar

Damn straight. Most of the followers are bots anyway. Good connections are the way forward.

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John A Douglas's avatar

Real recognize real

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K.M. Carroll's avatar

Haha, that song was great. I feel like I just scrolled through my feed.

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Dale Flowers's avatar

Ah dopamine, you little fiend. Throw a fit, but you will not get. Me or mine. I am fine. Have no smartphone or tablet. Just the PC & me. I can stand up, walk away. No tether. How do I weather? If for dopamine I am keen, then it is Krispy Kreme. Half a flat...I may get fat. But I am free to be. Me, untethered. Well, mostly. But I'm working on it. Back in early 1991 I had a GameBoy and an addiction to Tetris. It ate seriously into my sleep time. I threw it overboard in the Persian Gulf. I call it rebraining rather than rebranding.

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BamBoncher's avatar

Very good article! I would also like to say (in pushback to some feedback I’ve received elsewhere) that the product you are trying to sell is YOU, not just your book.

Though I was told the direct opposite just the other day in response to my notes reply to a different article the other day. But it makes so much more sense to get fans of you who will come back for book after book, not just hands of one book.

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